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Our Founder


Die-Rections was founded in 2004 by couple Charles and Loutricia Gibbs-Tolbert.  Loutricia draws upon her personal experiences and testimony – to give direction and purpose to young audiences to help them become positive leaders in the community. 

Loutricia is an active participate of the community and currently serves as an advocate for Color of Change, Formerly Incarcerated Convicted Peoples and Families Movement, Florida Rights and Restoration Coalition, and the New Florida Majority. She is also an active lobbyist for the rights of formerly incarcerated people.

Loutricia canvasses the community to help educate registered voters on how to make informed voting decisions during election times. Loutricia's work in this area along with other volunteers in the community can positively impact national election outcomes and can help hold officials accountable to their office. 

Loutricia has worked with numerous leaders in the community to develop a behavioral program for our youth. The 6-week behavioral development program is designed to help at-risk youth, to redirect negative behaviors and actions into positive actions. She has facilitated this program at Ribault Sr High, Grand Park and Education Center, and Florida Community College.

The program is designed to help parents identify and explore the reasons why teens act out. It has also helped teens to redirect their energy into positive activities such as spoken words, performing arts, singing, dancing, or playing an instrument.  Loutricia pulled from her performances at Ritz Theatre and Douglass Theatre, and her love for the performance arts to aide her in the design of the program. 

To learn more about our founder click here.

We promote our organization through community involvement with schools, juvenile justice system, and corporations.  We would love to share our message of hope with your organization. To book a speaking engagement, please give us a call at 904-860-2624.

Foundation History

2004 - Founded in 2004 by Charles & Loutricia Gibbs-Tolbert.

2008 - 2010 -  Partnered with United Way of Northeast Florida, Duval County Public Schools and The Community Foundation to receive sub-award grant from Champion Zones Project.

2014 - Dierections continues to maintain a strong presence in the community. Local performances are held at schools and non-profit organizations throughout Northeast Florida.

2016 - Dierections is currently working with the Duval County Public Schools to implement a behavioral development program for teens and parents. 

2017- Co-founder, Loutricia Gibbs-Tolbert, released her highly anticipated book: "25 Years to My Life Integrity, Please Take A Stand."  

Volunteer With Us

We need people like you! We need volunteers to help us with fundraising, event planning and more. To volunteer with our organization contact us today!

Our Core Values

Our Vision

To help others learn from one's experience to redirect a brighter future.  

Our Mission

Our mission is to empower individuals to find within themselves the journey to become positive leaders in our community.  

Our Leadership Team

Loutricia Gibbs-Tolbert


Our founder gives direction to the youth of Jacksonville through motivational speaking. 

Charles Tolbert


Our co-founder provides financial support to keep our vision alive. 

Veronica O'Brien


Our Chief of Development makes sure we're where people need us. 

Donna Reaves



Nichole Fisher


Board Member

Christine Sumes


Board Member


Contribution Disclaimer: Die-Rections is a non-profit organization pursuant to Section 501(c )(3) of the United States Internal Revenue Code.  Your donation to Die-Rections may qualify for an income tax deduction in accordance with the Federal and/or State income tax laws.  Please consult with your tax advisor to determine whether your donation is tax deductible in whole or in part.  Nothing in this communication is intended to constitute legal or tax advice.